ASHEVILLE-BASED GREEN MAN BREWING EXPANDING DISTRIBUTION TO ENTIRE STATE OF FLORIDA

BY
KRYSTYNA M. BIASSOU
WLOS CHANNEL 13 NEWS

Green Man Brewery is expanding its distribution South once again, taking on the entire state of Florida.  The craft beer pioneer in Asheville, North Carolina has been steadily ramping up distribution since its second expansion in 2012, starting with North Carolina and spreading out to Tennessee and South Carolina.  Green Man opened its fourth distribution state in August starting with Daytona Beach with a partnership with Perrott Distributing Co., and is rolling out the rest of the state by signing on with six additional distributors in the beginning of December.

The Brewer’s Association ranks Florida as 8th in the country for economic impact of craft beer, which is an indication of it’s status as an emerging craft beer state.  Green Man has developed an eager fan base in the state due to the high crossover of tourism between Florida in Asheville, and the brewery’s owner has strong roots in the state.

“We have received a great deal of pull from wholesalers and consumers in Florida, and our distribution strategy is to follow where the love is.,” explains Elise Carlson, Director of Marketing and PR. “We are excited to finally deliver what our fans have been asking for, and just in time for the holidays.”

Green Man year round flagships IPA, ESB, and Porter will be available initially throughout the entire state of Florida, in 12 oz. bottle six packs and on draft.

  • Green Man IPA: Green Man India Pale Ale is delectably hoppy with a properly balanced body. Generous hop additions give it a wonderful bitterness and pleasant floral nose, while a combination of traditional British malts creates a rich, satisfying flavor and alluring copper color.
  • Green Man ESB: A malty amber ale boasting rich toasted and caramel flavors, Green Man ESB is an award-winning signature brew. A blend of authentic British malts and hops creates a nutty aroma, full body, and a sweet finish. Prepare yourself for a truly exceptional interpretation of a traditional English style.
  • Green Man Porter: Dark, full-bodied, and rich in flavor, Green Man Porter is wonderfully easy to drink. It offers a creamy, smooth mouthfeel and finishes with distinctive chocolate notes. This traditionally crafted, award-winning British-style Porter enjoys a legendary following.

Look out for Green Man Legendary Ales starting the first week of December, in retailers, bars and restaurants. Promotional events, tastings, and tap takeovers will be taking place throughout the state during the first three weeks in December.

ORIGINAL ARTICLE | CLICK HERE

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